sexta-feira, 15 de maio de 2009

Combater a Crise com Viagra

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A recente notícia da farmacêutica Pfizer, no Bloomberg constitui um exemplo original e desafiante de combater a crise e de apoiar a grande massa de desempregados americanos. A Pfizer decidiu oferecer mais de 70 dos seus medicamentos, incluindo o Viagra, aos milhares de norte-americanos sem emprego e sem seguro de saúde.

Este programa, denominado “Maintain”, resultou da pressão de um grupo de trabalhadores da farmacêutica que testemunhavam as dificuldades de familiares, amigos e vizinhos para comprar medicamentos. O projecto será lançado no próximo 1 de Julho e durará cerca de um ano.

“May 14 (Bloomberg) -- Pfizer Inc. is offering as much as a year of free medicine, such as the Lipitor cholesterol pill and Viagra for sexual dysfunction, to Americans who lost jobs and health insurance.

The program covers more than 70 medicines for people who can demonstrate unemployment since Jan. 1, have no drug insurance and were taking a Pfizer product for at least three months before the job loss, the New York-based drugmaker said today in a statement.

Jorge Puente, regional president for worldwide pharmaceuticals, suggested the program a month ago to help the 46 million Americans without health insurance, Pfizer said. The number of people collecting unemployment insurance was 6.56 million last week and the jobless rate has climbed to 8.9 percent, the highest since 1983, according to U.S. Department of Labor.

“The current economic environment has added considerable new stress to the daily life of millions of hard-working Americans, and our colleagues are responding to help their neighbors in the communities where they reside,” said Pfizer Chairman and Chief Executive Officer Jeffrey Kindler. “We are doing what we can to ensure that recent loss of employment does not preclude people from managing their health.”

A Pfizer spokesman, Ray Kerins, declined to say how much the program would cost Pfizer or how many people may be eligible.

To get free Pfizer drugs, patients must “attest to financial hardship.” The medicines are available free for as much as a year or until the patient finds a job.”

A este propósito deixo esta interessante análise gráfica que quantifica os hábitos sexuais dos habitantes da cidade de Seatle, estado de Washington. Encontrei-a no “Urban Cartography” mas não faço ideia como terá sido calculada.
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